Focus on Marilyn Murphy
One +
August 2010

Incentive planner turned part-time tour operator?  Not likely.  But as Max says in The Producers, “When you’ve got it, flaunt it.  Flaunt it!”

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Marilyn Murphy joined Creative Travel Planners (CTP) in 1981 with a flair for unique events and a penchant for travel.  (She longed to be a commercial pilot as a child, but she thought she couldn’t – what with being a girl and all.)  Here in the fast-paced world of incentive planning, Murphy was able to make a quick name for herself and, when CTP’s founder retired, he sold the company to his protégé.

That was more than 20 years ago.  And while Murphy still thrives on preparing incentives, her personal goals have evolved.  It’s less luxury and fine foods – though these are still important.  Murphy sees her job now more as a mentor, taking North Americans out of their comfort zones and molding them into ambassadors for the world.

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